To change the dreadful perception of tobacco you have to demonstrate a clear change in the way you deliver tobacco.



Today the price per puff forces smokers to finish the entire product to get  full value for the high product cost.



So it becomes logical to conclude that anyone who uses tobacco is addicted to tobacco.

 

The Ultimate Tobacco Makeover

 

The key to the tobacco makeover is The Nova Pipe which tells the world that enjoying a small amount of tobacco from time to time is ok...


"Small Portions of Wonderfully Tasting Tobacco That Are Enjoyed as an Occasional Social Activity…"

 

Let’s face it…if the President of the United States has a cup of coffee, no big deal but if he takes a puff of any kind of tobacco, he would be considered a bad influence on society and subject to ridicule…such is the current state of the tobacco image.

Any popularity of tobacco enjoyment has been destroyed by the negative health effects perceived by the way tobacco is packaged in alleged addictive size portions. The FDA is so confidant in its ability to prove that tobacco is now sold in portions to accommodate tobacco addiction, they are looking to add very strong photo warning labels on cigarettes in the near future.

Because nobody markets tobacco to be enjoyed a few puffs at a time, recreationally like a cup of coffee in the morning, occasional tobacco use for the flavor, the aroma, the soothing comfort that well blended tobacco offers has not been part of the tobacco dialogue at all till now.



The new generation of consumers is the generation of personal identification and customization that is not drawn to repeated addictions but more fluid creativeness. Products that offer fast personalization are what are thriving with the perfect example being Starbucks.

The Nova Pipe lets the individual instantly create their own unique smoke, a signature brand they can call their own. The way Starbucks has turned the coffee bean into the base delivery system for 100’s of kinds of flavors, The Nova Pipe turns tobacco into the base of creativity for a new generation of personal tobacconists.

 

The consumer today is media generator with everything from twitter to facebook to blogging at their disposal to express their individuality.

The Nova Pipe motto: “Be Your Own Brand” ties into this social networking power better then any other tobacco product.



​The Nova Pipe is the Ultimate Tobacco Makeover for this generation...​

The big question is if big tobacco will go for a makeover and create small portion flavored tobacco products that support The Nova Pipe or will The Nova Pipe create a new generation of tobacconist flavor vendors.