Here’s a quick mental exercise for you....



Imagine you were faced with a fight, in which you knew your opponent was bigger, stronger, more experienced, and had access to the best facilities, trainers, and coaches money could buy. Would you step into the ring?



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It’s a terrible analogy, but those kind of Rocky odds nearly every tobacco product faces today from regulators to campaigners.

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Amazingly, despite having the deck stacked against us, our passion-fueled company is creating incredibly innovative products with one goal in mind; revolutionizing the attitude and use of tobacco.